Marketing, PR and leading the communications strategy for Positive Futures, the Home Office funded national youth crime prevention programme. This included:
Setting up a Youth Advisory Board and leading the development of an action plan ‘Six Steps to Safer Britain’ that was presented to the Home Office and was instrumental in Positive Futures being awarded an extra two year’s funding.
Leading a corporate responsibility partnership with multinational alcoholic beverages company Diageo which included creating an employee engagement programme, joint PR campaigns and a work experience programme to give young people the opportunity to develop skills for employment by working with Diageo.
Developing a national survey with 1,000 young people UK examining reasons and issues related to binge drinking. The survey gained widespread national print and broadcast media coverage.